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Capitalizing on Internet Capital

Capital is defined as assets available for use in the production of further assets.  Are you using your company website as internet capital?  What if I told you that your website is NOT the only internet capital opportunity available for your use?

FaceBook, free; MySapce, free; Yahoo Groups, free; Orkus, free; PortlandBusinessCommunity.com, free; Technorati, free: I could go on for several lines, just one more.  East Portland Chamber of Commerce Business Blog, free; .

How do you look at the ENTIRE internet as capital that can be used in the production of further assets?  220+ million American adults use the internet everyday of the week to find information.  Just like big business posts their message on multiple TV stations, billboards and buses (to name a few), you can (and should) post your business message in multiple internet locations.

Pros and cons of various internet marketing opportunities.  This is by no means a complete list.

MySpace and/or FaceBook.  Known as social networking sites; both have millions of regular users, but both sites are plagued with crooks looking to pry their way into your wallet.  Lots-O-Spam is another down fall of the medium, but access to massive numbers of active internet users can be worth millions.

Yahoo and/or Google groups.  Both have the same spam issues as social networking sites, but these sites are classified as member groups and have a slightly higher level of network control.  Because the host sites make up 80% of the internet search traffic, having a group on one or both of these sites will gain your company valuable search engine recognition.

PortlandBusinessCommunity.com and East Portland Chamber of Commerce Business Blog.  Both are blog sites with limited access to publication, but suffer from SPAMMERs scouring sites for eMail addresses.  Blogging is a text based, news type publication and for that reason perform very well with the search engines, but they are more social in nature and readers reject sales presentations.

Pay per click advertising falls outside of the FREE concept I’ve raised thus far, but should be mentioned when evaluating internet capital.  While pay-per-click advertising can be extraordinarily expensive, it can be very effective.

We have several chamber members who are qualified marketing experts.  If you are looking for ways to increase your business marketing effort, please seek out professional assistance.  In the long run, spending a little upfront will save you money in the long run.  But if money is the challenge, there really is no bad FREE internet marketing.

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

Regular readership and your chamber

Have you ever heard that statistic that it takes seven impressions before someone will remember your name?  Marketing plans are built on making multiple impressions where ever possible.  You probably joined the chamber to get a few more impressions of your business name out into the community?  I did.

I’ve been publishing weekly blog site statistics for the past month.  Today I am going to give you a new statistic and mix it with a marketing idea to help you grow your business: plus I will do it in 500 words or less.  Ok, 400 words to go from now!

Over the last month, 116 people have visited the blog site more than once.  These people are known as subscribers or regular readers.  While 98 of them live in Oregon, we have subscribers from Quebec, Washington, England, Alabama, Arkansas, Hessen, Ohio and Osaka.

Our regular readers spend and average of 4 minutes 8 seconds reading 2.5 articles per visit.  One third of the visitors to the East Portland Chamber Blog Site are regular readers.

Getting closer to home.  The 98 people who live is Oregon and read your chamber blog site regularly live in:  Portland, Fairview, Gresham, and Troutdale.  When searching on the internet, our returning visitors search for: “east portland chamber of commerce”, “chamber of commerce blog”, “east portland chamber”, “business blogging”, “outer east portland”, and “business consultant east portland”.

Could you use exposure on a regular bases to consumers in these areas?

The keywords I didn’t didn’t list are those keywords that bring customers to my business.  “Popup displays east portland”, “trade show solutions portland”, and “business blogging portland”.  We have regular readers on our blog site search for these keywords.  They could just has easily been “real estate planning portland”, “commercial insurance portland”, “weight loss ideas portland”, or a host of other great business opportunities that exist in our community.

Marketing your business is a participation sport.  In order to win, you must take the field.  The East Portland Chamber of Commerce has built a business blog site to help you promote your business.  Writing articles for the blog site is easy, fun and FREE!

For example, Bob Bonnell wrote two great articles a couple months ago when he hosted the Good Morning AM meeting.  In the last month, four visitors to the blog site got there because they searched for “bob bonnell” on Google.  When John and Cambor hosted, they wrote a blog article and this past month three visitors read their blog article after finding it on Google by search for “medical clinic blog”.

Business blogging on your East Portland Chamber of Commerce Business Blog site is east.  Compose an article tell about your or your business and eMail it to me: ed@zenithexhibits.com.  I will make comments on how to improve your article for search engine visibility and send back to your for final review.

That’s it!  I’ll take care of the links, publication and tracking.  And look, I kept my promise.  Only 500 words!

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

How to Develop as a Person - Ten Significant Standards to Own

Your standards are what define you to others, and basically to yourself.  They are those conditions and behaviors to which you willingly adhere.  We all know people who are at best whimsical in that you never know quite where they are or where they are going.  Any wind works, any destination is fine, any result is better than nothing.  But you don’t trust them and you may not even know why, but you sense this about them. Thus if you have few or weak standards for yourself, others will read it and not do business with you.  So what am I to do about this?  Well, here are ten ideas on how to develop standard in your life.

1)    Be impeccably honest.

Being honest with yourself and with others will give you immense credibility. You become unchallengeable, and powerful.  It is really difficult to fight against the truth, although some try.  Honesty is more than telling the truth, even the whole truth, but in every case it is the truth.  Ask yourself, “When do I tell the whole truth?  When do I remain silent?  How do I sift out what is unnecessary and still tell the truth?  Summary, you don’t have to tell it all, just be sure that what you do tell is in fact true and take care that what you don’t say, doesn’t lead the other person to the wrong conclusion.

2) Maintain personal integrity.

As in being honest, integrity is more comprehensive than honesty or truthfulness.  It means that your life, work, relationships and so forth are in fact, one.  It is value based, being a gauge of your personal reality.  Often it is defined as the answer to the question, “What is your bottom line?”  It is the foundation of what you will do or will not do regardless of external pressures.  Integrity is foundational to all of our relationships and the basis for authenticity and reliability.

3) Understand and use your own power.

It is power that enables you to act, respond, react and do so with your integrity and honesty.  Power enables you to enforce your standards.  What is the source of your power?  Power can come from within or from an outside source.  The more internalized your source, the more you can trust your power.

4) Be totally committed to what you do and believe.

The promise of excellence is only available to those who will commit to it.  Partial commitment leads to mediocrity in every area of your life, your work and your play.  Go for it, but only if you are willing to commit your all.

5) Be ready to accept reality.

The act of acceptance is to recognize and acknowledge what IS (not what you think it is).  It is not a judgment needing approval, but seeing life and the situation as being real.  To what degree are you willing to accept other people, life situations, etc?  What are you not willing to accept?  Accepting something, does not mean that it is unchangeable.

6) Learn what you are “putting up with”.

The things you “put up with” are called tolerations.  These are the things in your life that you accept as normal, but dislike terribly and that you engage in repeatedly.  This is not to be confused with tolerance, which in general is a good thing.  Tolerations are usually distractive and destructive, hence better eliminated.  They deplete our energies, limit our growth and healing.  We just “endure” them.  It is better to eliminate them.

7) Pacing your self.

Athletes refer to the place where it seems that they just flow, as zoning.  It is here that what happens just seems to happen.  It seems easy and relaxed.  Marathoners experience this as well as do horses.  It is a kind of measured relaxed action.  Many of us are panicking or avoiding rather than running.  We are trying to keep up or excel or we are quitting because it is too hard.  At what pace to you feel most comfortable?  Are you willing to press on despite pressures to the contrary?

8) Get and maintain a reserve in everything.

A reserve in a margin on something, say the gas in your tank or the balance in your checking account.  Having a reserve frees you from the demands of circumstances or crisis.  There are many areas of reserve that we should be aware of.  For example, how are your reserves of time, space, money, energy, opportunity, love, information, wisdom, self and integrity?

9) Persist in getting fit.

Just how are you doing physically, mentally and spiritually?   Fitness is more than adequate preparation to deal with whatever comes along.  It is how you create reserves of energy, personal energy.  What are you doing to be physically fit?  How is your information or your emotional fitness?  Name a book you have read this month, or even this year. What about your spiritual fitness?  What is your minimum level of performance in each of these areas?

10) Maintain good relationships and good communication.

For the most part life is a solo flight, conducted in the company of others.  Our standards and values direct how this flight goes and how well it goes.  While the assessment of communication is well beyond the scope of this paper, it is crucial that you learn how you communicate and how to improve it.

Coach Charles Powell
Coaching at its Best, International
Portland, OR

Note: this material adapted from a source author unknown, circa 1997

This article was published behalf of Coach Charles by Ed Bejarana, Editor of the East Portland Chamber of Commerce Business Blog.  For more information about the East Portland Chamber of Commerce, please be our guest at an up coming Good Morning East Portland Business Meeting.

Why blogging is better than eMail

In July 2008 I wrote an article on Why business blogging is better than bulk eMail.  Today I am writing about the long term value of blogging versus eMailing in bulk.

All of us receive dozens, if not hundreds, of SPAM messages everyday.  Congress is constantly reviewing and updating laws governing SPAM, which requires your time to ensure compliance.  If your domain is tagged as a SPAM site, then all of your business traffic is subject to interruption.  Taking into account the cost of buying eMail lists and renting server time to send and track campaigns–eMail campaigns are very expensive.

Business blogging costs only time.

  • You can host your blog site on one of the many FREE blog hosting sites.
  • You can blog on your chamber of commerce business blog site for FREE.
  • Visitors to your blog article come from the search engines–no SPAM risk.

Writing your blog article takes about the same amount of time as writing a bulk eMail.

Long term, your eMail campaigns last only as long as it takes for the recipiant to hit delete.  Even if the message might be wanted in the future, since most of your recipiants deleted the message before ever reading you’ll gain no long term connection.

Blog articles get indexed on the major search engines–forever.  When consumers search for things of interest that related to an article you’ve written, the search engines will bring them to you.

The more eMails you send, the higher your change of being blocked by the recipient.  This means you can only send a limited number of messages to any one recipient.

You can publish as many blog articles as you want or as time will permit.

According to World Internet Usage Statistics, there are more than 1.4 billion internet users in the world, more than 220 million in the United States of America.  Which would you rather have, a few eMail tries at a tiny smidgen of internet users or an unlimited number of opportunities with the internet internet?

Happy Blogging!

Ed Bejarana
Editor, East Portland Chamber of Commerce Business Blog
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

Locating and developing a Target Market

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal.  (from Wikipedia)

Your target market is a specific group of people you will focus on selling your services to. You know what they do, and why they exist.  You also know what you are selling them and how this will work for them.  In other word, how your product or services will enable them to solve their problem.  They are not interested in your problem, they are interested in theirs.  Focus on it!

Why would you choose this target market? The determination of the target market is crucial.  You need to be clear who, as exactly as possible, your audience is before you sell your services. This critical foundation is vital for your business. In this there are two factors that need to meet.  Who you are and what you do, and who they are and what they do.  To miss here is to miss it all.

When you choose your correct market and how you will relate to it determine your income and success. Choose wrong and you will waste your time and theirs as well as the money with very little results.

What does your target market really want?

  1. They recognize that they have a problem.
  2. They want a solution to this problem.  If the money problem or the time problem is big enough they will do something.  Your job is to help them in both of these areas as well as enabling them to reach resolution of their problem
  3. You can locate these target markets.  Check them out.  Where do they hang out, what associations do they belong to?  Are there events where these potential clients meet?
  4. Can they afford you?  If they can’t pay you, you can’t serve them.
  5. Who else has served them?  What did they do?  How can you find this out?
  6. The market is big enough to sustain you and a few others like you.  How many people are we looking at.  Where are they, local or international, technical or managerial?
  7. For yourself, how do you see yourself working with them, continuously or at least for a long period of time.   How does that feel?  Are you exhilarated or depressed by them?  To be happy doing your job, avoid very draining clients.
  8. Are you excited to be helping this company or individual?  If you are not passionate about serving, you will fail at selling your services.
  9. You are the expert in what you do for your customers, and they know it.  They heard if from someone beside you.  How are your referrals, kid?
  10. Working with this client will augment your ultimate lifestyle package.  If your way of managing your work, your time and your style are not compatible with your client, either change or look elsewhere.

Ok, so now you have found your target market, what do you do next?  How can you develop it even further? Decide on what your ideal client looks like. What sort of person are they? Where do they live and what are they like? The basic facts are age, gender, income, location, etc. What are their values, how do they make choices? This will enable you to focus even more.

The clearer you are about who you want to do business with, the more you will attract exactly the clientele you’re looking for.

By Charles Powell, Coaching at its Beat International

This article was published on behalf of Charles by Ed Bejarana, Editor of the East Portland Chamber of Commerce business blog.  For more information about the East Portland Chamber of Commerce, please visit the Chamber Web site or be our guest at a Good Morning East Portland meeting.

Business Blogging on your Chamber Site Works

First page listing on search engines, that is the goal.  Over the past few months you have heard me touting the success we were having.  Some have questioned the value of success with the addition of “east portland” to various search phrases.  My answer has always been, “it takes time but shows a great start.”

Today I get to tout some new success, this time with just “portland” added to the keyword phrase.

Take a few moments to visit google and search for the following phrases:

  • portland tradeshow displays
  • portland business blogging

You’ll find both search phrases on the first page.  If you search for “business recession portland” and then advance to the second page, you’ll see that a newer article is starting to climb.

Now go over to yahoo and search for the following search phrase:

  • business blogging portland

The first two listings go to the chamber blog site, the third goes to my business blog site and the forth to the blogging page on ZenithExhibits.com.

Business blogging works, but only if you publish.  Still confused over how to publish on the blog site?  The process is VERY simple.  First, visit the on-line blogging instructions:

http://www.eastportlandchamberofcommerce.com/blog/?page_id=250

Write you article and eMail it to me.  From there I’ll work with you to make sure the article.  Still need proof?  Try these search phrases, everyone of them are listed on the first page of Google:

  • telecommunications east portland
  • car buying east portland
  • medical clinic east portland
  • medical center east portland
  • blogging east portland
  • fishing east portland
  • business east portland
  • weight loss east portland
  • health east portland
  • health center east portland
  • healthy living east portland
  • tabletop displays east portland
  • banner stands east portland
  • politics east portland
  • recession east portland
  • marketing east portland
  • cooking east portland
  • medical professionals east portland

Is your keyword phrase listed?

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

Weekly Blog Site Stats Oct 27 to Nov 3, 2008

As dues paying members of the East Portland Chamber of Commerce, you should know how well your web marketing is doing.  The blog site continues to produce good numbers and seems to be getting better every week.  Between October 27 and November 3, we had 91 visits to the web site.

  • 40 visitors came to us via Google
  • 22 visitors direct linked
  • 10 visitors from Yahoo
  • 7 visitors came from another chamber members website
  • 12 from six different sources

Keywords used to find our site included:

  • east portland chamber of commerce
  • portland chamber of commerce
  • popup displays portland
  • barry shulak chiropractor
  • poverty is not a choice
  • advestist health system
  • advance solution designs, trade show booths

Out of the 91 total visitors for the week, 71 of the visitors were first time visitors to the site.  There were 176 pageviews and the visitors spent an average of 1:09 minutes on the site.

My favorite statistic is the geographic stats.  We had 2 visitors from India, and 1 each from Australia, Canada and the United Kingdom.  From the United States, we had visitors from:  Oregon, Washington, California, Virginia, Texas, Tennessee, Arkansas, Florida and Ohio.

From Oregon, we had visitors from:  Portland, Fairview, Troutdale, Tualatin, Lake Oswego, Gresham and Beaverton.

One last stat.  11 people linked directly to Jerry’s article on Telecommunications Expense Management in the 21st Century and 11 visitors linked directly to Judy Leach’s article titled “Jones Announces Retirement as President of Adventist Medical Center”.

Keep sending your articles and traffic patterns will continue to rise.  The more we publish, the more visitors will visit, the bigger our exposure to the community we serve.  Also, there are still advertising opportunities available on the blog.  Please contact Norm Rice for more information.

Thanks,

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

Fishing in Autumn

Fall is one of my favorite seasons. I love the vibrant colors of the Pacific Northwest. My wife enjoys photography, and often accompanies me on the water to capture some magnificent fall shots. The cooler temperatures return along with the rain. I also enjoy the fact that a rainy day does not prevent us from enjoying the outdoors. Rain gear and warmer clothes will keep me snugly warm.

Autumn is a wonderful time to be on one of our local lakes. The water levels are drawn down, so you can see the variations in the ground level. You can see where bass can find cover under a fallen tree, or sudden drop off. I discover where trout can be found hiding behind a large rock, to ambush small fish. I often take my camera with me to photograph the terrain. This gives me good references for the spring and summer.

I also enjoy that the fish are more concentrated, and sometimes easier to catch. They have also grown larger and more aggressive. The fish are often healthier since the cooler water also brings higher oxygen levels to the water. Fish can’t afford to be lazy in the fall. A lazy trout will often become dinner for a larger fish. Bald Eagles and Osprey are hunting the area, looking to fatten up for the winter. Coos are fish eating birds, which look a lot like ducks. They are known to dive below the water’s surface and stay down for a minute or two, while flying through the water and swallowing 10”-12” trout whole!

Last week I was out with friends, enjoying the scenery, fellowship and catching our limit of fish. It was a wonderful time to not be in the office or caught in traffic. I ONLY WISH YOU COULD HAVE BEEN THERE!

By:    Ken Bear Cole
Fishing with Bear LLC

This article was published on behalf of Ken by Ed Bejarana, Editor of East Portland Chamber of Commerce Business Business Blog.  To learn more about the Chamber, please visit one of our Wednesday morning meetings.

Telecommunications Expense Management in the 21st Century

Managing telecommunications expenses in todayís business environment is complex and confusing.  It is highly probable that you are paying for telecommunication provider mistakes that you are not aware of and they will not disclose. Some history is in order to understand how we got here, what the issues are, and how we can better manage those expenses to recover your hard earned money.

The Court mandated divestiture of AT&T from its Bell Operating Companies in 1984 was designed to break up the monopoly and create a more competitive environment and lower prices to consumers.  The Telecommunications Act of 1996 created additional competition by allowing Competitive Local Exchange Carriers (CLEC) and resellers into the market. This brought over a thousand providers into the market.

Competition has lowered prices, and fostered advancements in technology to the benefit of all.  Today technology works and works well. However, 25 years later, with all of the mergers, hostile acquisitions, bankruptcies, corporate scandals, and the addition of literally thousands of providers, we are left with an industry in turmoil. Consumers are left with difficult decisions as to which providers to partner with and whether the relationship will last for any reasonable period of time. In addition, with all of mergers, many of the billing databases have not transitioned seamlessly from one company to the next. Many carriers are required to file tariffs with state PUCís and or the FCC. These tariffs are programmed into the billing systems and are subject to keying entry errors.  In addition, there are over 10 Million service orders processed each month that are subject to keying entry errors. As a result, 80% of telecommunications bills have errors of some sort. The good news is that 99% of the errors identified and reported are refunded to the customer. The bad news is that only about 2% are identified and reported. It equates to Billions of dollars of our money each year.

As consumers we likely have services being provided by multiple service providers each with a separate invoice. These services are essential to the operation of our businesses. Receiving multiple invoices, likely differently formatted, can be a challenge to read and understand much less manage effectively. Many businesses review their bill, compare it to the last one or two, and then pay it. It is likely that there are errors that you are not aware of and are paying too much for your services. It is also likely that excess capacity exists in your network if it has not been carefully managed over time. How many managers have reviewed their overall telecommunications services after taking over for the last manager or two or three?

Telecommunications Expense Management (TEM) is a relatively new service; it has grown in acceptance by the business community in the past five years as a result of the complexity in trying to manage the technologies and reduce expenses. If you are not utilizing a TEM service or software it is highly probable that you are spending more than necessary. Reviewing, optimizing and recovering expenses is what TEM is all about.

The economic crisis we are currently experiencing, along with increases in costs for just about everything, makes it a real challenge to balance the books, let alone show a profit. This is one expense that every business owner or manager should review and recover. It is highly probable that with the right TEM service you could recover from 10% - 50% of what you currently spend and plug it right into your Profit & Loss statement as pure cash profit. As an aside, AT&T is now once again the largest provider of telecommunications services in the U.S.  How far have we really come in the past 25 years?

Jerry Chinn Jr is the Owner and President of Chinn & Associates Consulting Inc., specializing in TEM.      He may be contacted at jerrychinnjr@candainc.com or www.candainc.com

A 32 year veteran of the industry, retired in 2007 as a Senior Sales Engineer for Qwest Communications.

This article was published on Jerry’s behalf by Ed Bejarana, Editor for the East Portland Chamber of Commerce Business Blog.  To learn more about Jerry or the benefits of becoming a member of the Chamber, please visit one of our Good Moring East Portland Chamber Events.

Who is reading your East Portland Chamber Blog?

The East Portland Chamber of Commerce has embrased the concept of What’s In It For Me?  This concept is a member focused program designed to give you, the chamber member, more bang for your buck.  With the world deep in the throws of a recession, getting your message out to the public is mission critical, increased marketing should be your number one goal.  How does one market more without having to invest thousands of dollars?  Blog for FREE on the chamber blog site.

While reviewing Google Analytics data of the visitors to the blog site over the last seven days, I found some interesting (and promising) information.  We had 70 visitors, 37 found the site on the search engines, 15 from links on other websites and 20 through direct links.

Why is it important for you to know how visitors found our blog? Because seeing a higher percentage of visitors coming from the search engines means those writing on the blog have more search engine visibility.  More search engine visibility translates into more visits to YOUR web site.

Not all visitors are coming from Oregon.  We have readers in Washington, Colorado, Massachusetts, Florida, California, Alabama, Ohio, Illinois and Texas.  So why are people in Denver and Colorado Springs reading our Chamber Blog?  Because we have interesting and valuable things to share.

Ok, so which search engines likes us the most? Google sent us 27 visitors, yahoo sent 7, live sent 2 and search sent us 1.

Try these fun search phrases:

  • fishing east portland
  • car buying east portland
  • medical clinic east portland
  • business east portland
  • trade show displays east portland
  • recession east portland

What do ALL of those search phrases have in common? They all have number one or two listings on the first page of Google.

Some of you have asked do people search for stuff with “east portland” as a suffix?  Yes.  Over the last seven days we had 6 visitors from Fairview (my visits don’t count), 3 from Gresham, and 3 from Troutdale.  This added to the 37 from Portland, 2 from Beaverton and 1 from Lake Oswego.

Why does blogging work? Because our articles are interesting.  We avoid direct sales pitch presentation.

While it may seem like 70 visitors is a bit low, the blog site has only been online with its’ new direction Since July.  How many of YOUR websites had 70 visitors per week after only three months?

How do you take advantage of blogging on the East Portland Chamber of Commerce Blog site? Simple, write your blog article in an eMail message and send it to me.  I’ll review the content to make sure it fits with-in the style for the site and if need be send back my comments for how to improve.  If you are hosting a chamber event, then you get some extra special attention–I’ll help you pick the right topic to get noticed and even provide free editorial assistance to make sure your article gets traffic.

Happy Blogging!

Ed Bejarana
Editor, East Portland Chamber of Commerce Blog
BusinessBlogging.net
a division of Zenith Exhibits, Inc.