East Portland Chamber of Commerce Rotating Header Image

What constitutes great business blog content?

Hi All,

Several chamber members have asked me about what constitutes great business blog content?  the short answer is anything that enriches the reader’s life.  The purpose of blogging is to create a personal connection between you, the chamber member, and the reader, you potential consumer.

Because every business is different, there is no hard and fast rule for what constitutes great business blogging content, so lets explore a couple of scenarios to see if it helps you…

Lets say you are a Real Estate Agent.  Using Google’s Keyword Tool you might search first for “real estate portland”.  First off, why use the keyword tool?  Because this free web tool will tell you, on average, how many searches were performed for keyword phrases on Google.  It is important to write your business blog article on topics that people are searching for, otherwise your effort will go un-noticed. Continue reading →

Search Commander, Inc. - Company Profile

Search Commander, Inc.
Search commander Inc. is a small firm located in Portland, Oregon, but serves clients in several countries around the world. Begun by Scott Hendison in 2003, it’s grown substantially since inception, with many satisfied client references.

SEO Consulting
Scott Hendison takes a unique approach by dealing one-on-one with clients own staff, including their marketing departments, IT staff, and Web development team. By providing expert consulting advice, and teaching the latest cutting edge techniques, clients end up with a well-trained staff that is highly versed in many aspects of organic search marketing.

Paid Search Placement
Pay per Click advertising was one of Scott’s earliest endeavors into search marketing, dating all the way back to 2001. While the primary focus of search commander, Inc. is on developing a strategy to compete organically, excellent ROI can be obtained through proper management of pay per click campaigns, and Scott does help steer clients along that path.

Original SEO Tools
Search Commander, Inc. has developed some original and proprietary SEO tools to fill the void left by certain other solutions. If you use various tools very often, you’re likely always dreaming up ways to make them more efficient, and perhaps you’ll find something here that has realized one of your desires.

Internet Marketing Speaker
Scott is a founding board member of SEMpdx, a Northwest search marketing group that puts on monthly events and an annual daylong conference. Scott is a frequent speaker at monthly events, and also a speaker at Webmaster World / Pubcon on various topics. He’s also made himself available to the of the Internet marketing presentations to realtors, insurance agents, or many different industry-specific groups.

Scott Hendison hosts Good Morning East Portland December 3, 2008

I first became interested in computers in the early 1990s, and in early 1997, opened my own computer retail store in the Gateway area, called cyber Exchange. Our niche was used software and computers, which we took it on trade in exchange for other new products.

The rapid acquisition of all this used software quickly lead to an accumulation of over 4000 software titles in the store, which were far more than our small neighborhood would ever have a use for.

Finding myself the owner of all this rapidly devaluing inventory, I had to find another outlet, so logically turned to the Internet in approximately 1999.

Back then it wasn’t very hard to to get a page ranked for anything as long as you had a page, so my initial experience was quite positive. All I had to do was make a page, and it would soon rank for the products.

Around the same time, we began advertising our store computer repair services online through a service called “GoTo” which was ultimately purchased by overture, and most recently by Yahoo. Goto was the first PPC (Pay Per Click) advertising service on the Web, and for as little as one cent per click, anyone could be number one for anything.

I continued to run PPC advertising for the store’s services, and sold products online, but technology became so inexpensive, that in 2002 I closed the doors for good, moving to a mobile computer service model.

After my store closed, I had also begun working with a friend in the health-insurance business, and while my original intention was to sell health-insurance, I found that I was quite good at the search engine marketing part of the job, managing pay per click advertising, and writing content that would get found in the search engines.

One day while lying under a clients desk fixing a broken computer, I was asked if I could “do the same thing” for their website (a law firm) that I  had done for my own, which was to make it highly visible in both the organic and paid search results. It was at that very moment that I realized I enjoyed search engine marketing far more than troubleshooting computer problems, and that law firm became my first SEO client.

In 2004, I decided to focus my business exclusively on search engine marketing, and even though I felt competent in the area, I sought out some formal education by attending one of the few online marketing schools called Search Engine Workshop.

Within a year, my own websites visibility increased far beyond geographic searches that included Portland Oregon, and I began working with clients not only all over the country, but all over the world as well.

In 2005 I became a founding board member of SEMpdx.org, a local non-profit group that has monthly meetings to teach business owners search marketing, and presents the annual SearchFest internet marketing conference.

Today I remain Google’s #1 ranked “Internet consultant”, and I speak regularly at one of the largest Internet marketing conferences called Webmaster World, and at several other events.

Scott Hendison
www.searchcommander.com
877-241-4453

This article was published on behalf of Scott by Ed Bejarana, Editor East Portland Chamber of Commerce Business Blog.  For more information on the East Portland Chamber of Commerce, please visit our website or be our guest at an up coming chamber event.

Capitalizing on Internet Capital

Capital is defined as assets available for use in the production of further assets.  Are you using your company website as internet capital?  What if I told you that your website is NOT the only internet capital opportunity available for your use?

FaceBook, free; MySapce, free; Yahoo Groups, free; Orkus, free; PortlandBusinessCommunity.com, free; Technorati, free: I could go on for several lines, just one more.  East Portland Chamber of Commerce Business Blog, free; .

How do you look at the ENTIRE internet as capital that can be used in the production of further assets?  220+ million American adults use the internet everyday of the week to find information.  Just like big business posts their message on multiple TV stations, billboards and buses (to name a few), you can (and should) post your business message in multiple internet locations.

Pros and cons of various internet marketing opportunities.  This is by no means a complete list.

MySpace and/or FaceBook.  Known as social networking sites; both have millions of regular users, but both sites are plagued with crooks looking to pry their way into your wallet.  Lots-O-Spam is another down fall of the medium, but access to massive numbers of active internet users can be worth millions.

Yahoo and/or Google groups.  Both have the same spam issues as social networking sites, but these sites are classified as member groups and have a slightly higher level of network control.  Because the host sites make up 80% of the internet search traffic, having a group on one or both of these sites will gain your company valuable search engine recognition.

PortlandBusinessCommunity.com and East Portland Chamber of Commerce Business Blog.  Both are blog sites with limited access to publication, but suffer from SPAMMERs scouring sites for eMail addresses.  Blogging is a text based, news type publication and for that reason perform very well with the search engines, but they are more social in nature and readers reject sales presentations.

Pay per click advertising falls outside of the FREE concept I’ve raised thus far, but should be mentioned when evaluating internet capital.  While pay-per-click advertising can be extraordinarily expensive, it can be very effective.

We have several chamber members who are qualified marketing experts.  If you are looking for ways to increase your business marketing effort, please seek out professional assistance.  In the long run, spending a little upfront will save you money in the long run.  But if money is the challenge, there really is no bad FREE internet marketing.

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

Regular readership and your chamber

Have you ever heard that statistic that it takes seven impressions before someone will remember your name?  Marketing plans are built on making multiple impressions where ever possible.  You probably joined the chamber to get a few more impressions of your business name out into the community?  I did.

I’ve been publishing weekly blog site statistics for the past month.  Today I am going to give you a new statistic and mix it with a marketing idea to help you grow your business: plus I will do it in 500 words or less.  Ok, 400 words to go from now!

Over the last month, 116 people have visited the blog site more than once.  These people are known as subscribers or regular readers.  While 98 of them live in Oregon, we have subscribers from Quebec, Washington, England, Alabama, Arkansas, Hessen, Ohio and Osaka.

Our regular readers spend and average of 4 minutes 8 seconds reading 2.5 articles per visit.  One third of the visitors to the East Portland Chamber Blog Site are regular readers.

Getting closer to home.  The 98 people who live is Oregon and read your chamber blog site regularly live in:  Portland, Fairview, Gresham, and Troutdale.  When searching on the internet, our returning visitors search for: “east portland chamber of commerce”, “chamber of commerce blog”, “east portland chamber”, “business blogging”, “outer east portland”, and “business consultant east portland”.

Could you use exposure on a regular bases to consumers in these areas?

The keywords I didn’t didn’t list are those keywords that bring customers to my business.  “Popup displays east portland”, “trade show solutions portland”, and “business blogging portland”.  We have regular readers on our blog site search for these keywords.  They could just has easily been “real estate planning portland”, “commercial insurance portland”, “weight loss ideas portland”, or a host of other great business opportunities that exist in our community.

Marketing your business is a participation sport.  In order to win, you must take the field.  The East Portland Chamber of Commerce has built a business blog site to help you promote your business.  Writing articles for the blog site is easy, fun and FREE!

For example, Bob Bonnell wrote two great articles a couple months ago when he hosted the Good Morning AM meeting.  In the last month, four visitors to the blog site got there because they searched for “bob bonnell” on Google.  When John and Cambor hosted, they wrote a blog article and this past month three visitors read their blog article after finding it on Google by search for “medical clinic blog”.

Business blogging on your East Portland Chamber of Commerce Business Blog site is east.  Compose an article tell about your or your business and eMail it to me: ed@zenithexhibits.com.  I will make comments on how to improve your article for search engine visibility and send back to your for final review.

That’s it!  I’ll take care of the links, publication and tracking.  And look, I kept my promise.  Only 500 words!

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

How to Develop as a Person - Ten Significant Standards to Own

Your standards are what define you to others, and basically to yourself.  They are those conditions and behaviors to which you willingly adhere.  We all know people who are at best whimsical in that you never know quite where they are or where they are going.  Any wind works, any destination is fine, any result is better than nothing.  But you don’t trust them and you may not even know why, but you sense this about them. Thus if you have few or weak standards for yourself, others will read it and not do business with you.  So what am I to do about this?  Well, here are ten ideas on how to develop standard in your life.

1)    Be impeccably honest.

Being honest with yourself and with others will give you immense credibility. You become unchallengeable, and powerful.  It is really difficult to fight against the truth, although some try.  Honesty is more than telling the truth, even the whole truth, but in every case it is the truth.  Ask yourself, “When do I tell the whole truth?  When do I remain silent?  How do I sift out what is unnecessary and still tell the truth?  Summary, you don’t have to tell it all, just be sure that what you do tell is in fact true and take care that what you don’t say, doesn’t lead the other person to the wrong conclusion.

2) Maintain personal integrity.

As in being honest, integrity is more comprehensive than honesty or truthfulness.  It means that your life, work, relationships and so forth are in fact, one.  It is value based, being a gauge of your personal reality.  Often it is defined as the answer to the question, “What is your bottom line?”  It is the foundation of what you will do or will not do regardless of external pressures.  Integrity is foundational to all of our relationships and the basis for authenticity and reliability.

3) Understand and use your own power.

It is power that enables you to act, respond, react and do so with your integrity and honesty.  Power enables you to enforce your standards.  What is the source of your power?  Power can come from within or from an outside source.  The more internalized your source, the more you can trust your power.

4) Be totally committed to what you do and believe.

The promise of excellence is only available to those who will commit to it.  Partial commitment leads to mediocrity in every area of your life, your work and your play.  Go for it, but only if you are willing to commit your all.

5) Be ready to accept reality.

The act of acceptance is to recognize and acknowledge what IS (not what you think it is).  It is not a judgment needing approval, but seeing life and the situation as being real.  To what degree are you willing to accept other people, life situations, etc?  What are you not willing to accept?  Accepting something, does not mean that it is unchangeable.

6) Learn what you are “putting up with”.

The things you “put up with” are called tolerations.  These are the things in your life that you accept as normal, but dislike terribly and that you engage in repeatedly.  This is not to be confused with tolerance, which in general is a good thing.  Tolerations are usually distractive and destructive, hence better eliminated.  They deplete our energies, limit our growth and healing.  We just “endure” them.  It is better to eliminate them.

7) Pacing your self.

Athletes refer to the place where it seems that they just flow, as zoning.  It is here that what happens just seems to happen.  It seems easy and relaxed.  Marathoners experience this as well as do horses.  It is a kind of measured relaxed action.  Many of us are panicking or avoiding rather than running.  We are trying to keep up or excel or we are quitting because it is too hard.  At what pace to you feel most comfortable?  Are you willing to press on despite pressures to the contrary?

8) Get and maintain a reserve in everything.

A reserve in a margin on something, say the gas in your tank or the balance in your checking account.  Having a reserve frees you from the demands of circumstances or crisis.  There are many areas of reserve that we should be aware of.  For example, how are your reserves of time, space, money, energy, opportunity, love, information, wisdom, self and integrity?

9) Persist in getting fit.

Just how are you doing physically, mentally and spiritually?   Fitness is more than adequate preparation to deal with whatever comes along.  It is how you create reserves of energy, personal energy.  What are you doing to be physically fit?  How is your information or your emotional fitness?  Name a book you have read this month, or even this year. What about your spiritual fitness?  What is your minimum level of performance in each of these areas?

10) Maintain good relationships and good communication.

For the most part life is a solo flight, conducted in the company of others.  Our standards and values direct how this flight goes and how well it goes.  While the assessment of communication is well beyond the scope of this paper, it is crucial that you learn how you communicate and how to improve it.

Coach Charles Powell
Coaching at its Best, International
Portland, OR

Note: this material adapted from a source author unknown, circa 1997

This article was published behalf of Coach Charles by Ed Bejarana, Editor of the East Portland Chamber of Commerce Business Blog.  For more information about the East Portland Chamber of Commerce, please be our guest at an up coming Good Morning East Portland Business Meeting.

Why blogging is better than eMail

In July 2008 I wrote an article on Why business blogging is better than bulk eMail.  Today I am writing about the long term value of blogging versus eMailing in bulk.

All of us receive dozens, if not hundreds, of SPAM messages everyday.  Congress is constantly reviewing and updating laws governing SPAM, which requires your time to ensure compliance.  If your domain is tagged as a SPAM site, then all of your business traffic is subject to interruption.  Taking into account the cost of buying eMail lists and renting server time to send and track campaigns–eMail campaigns are very expensive.

Business blogging costs only time.

  • You can host your blog site on one of the many FREE blog hosting sites.
  • You can blog on your chamber of commerce business blog site for FREE.
  • Visitors to your blog article come from the search engines–no SPAM risk.

Writing your blog article takes about the same amount of time as writing a bulk eMail.

Long term, your eMail campaigns last only as long as it takes for the recipiant to hit delete.  Even if the message might be wanted in the future, since most of your recipiants deleted the message before ever reading you’ll gain no long term connection.

Blog articles get indexed on the major search engines–forever.  When consumers search for things of interest that related to an article you’ve written, the search engines will bring them to you.

The more eMails you send, the higher your change of being blocked by the recipient.  This means you can only send a limited number of messages to any one recipient.

You can publish as many blog articles as you want or as time will permit.

According to World Internet Usage Statistics, there are more than 1.4 billion internet users in the world, more than 220 million in the United States of America.  Which would you rather have, a few eMail tries at a tiny smidgen of internet users or an unlimited number of opportunities with the internet internet?

Happy Blogging!

Ed Bejarana
Editor, East Portland Chamber of Commerce Business Blog
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

Locating and developing a Target Market

A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal.  (from Wikipedia)

Your target market is a specific group of people you will focus on selling your services to. You know what they do, and why they exist.  You also know what you are selling them and how this will work for them.  In other word, how your product or services will enable them to solve their problem.  They are not interested in your problem, they are interested in theirs.  Focus on it!

Why would you choose this target market? The determination of the target market is crucial.  You need to be clear who, as exactly as possible, your audience is before you sell your services. This critical foundation is vital for your business. In this there are two factors that need to meet.  Who you are and what you do, and who they are and what they do.  To miss here is to miss it all.

When you choose your correct market and how you will relate to it determine your income and success. Choose wrong and you will waste your time and theirs as well as the money with very little results.

What does your target market really want?

  1. They recognize that they have a problem.
  2. They want a solution to this problem.  If the money problem or the time problem is big enough they will do something.  Your job is to help them in both of these areas as well as enabling them to reach resolution of their problem
  3. You can locate these target markets.  Check them out.  Where do they hang out, what associations do they belong to?  Are there events where these potential clients meet?
  4. Can they afford you?  If they can’t pay you, you can’t serve them.
  5. Who else has served them?  What did they do?  How can you find this out?
  6. The market is big enough to sustain you and a few others like you.  How many people are we looking at.  Where are they, local or international, technical or managerial?
  7. For yourself, how do you see yourself working with them, continuously or at least for a long period of time.   How does that feel?  Are you exhilarated or depressed by them?  To be happy doing your job, avoid very draining clients.
  8. Are you excited to be helping this company or individual?  If you are not passionate about serving, you will fail at selling your services.
  9. You are the expert in what you do for your customers, and they know it.  They heard if from someone beside you.  How are your referrals, kid?
  10. Working with this client will augment your ultimate lifestyle package.  If your way of managing your work, your time and your style are not compatible with your client, either change or look elsewhere.

Ok, so now you have found your target market, what do you do next?  How can you develop it even further? Decide on what your ideal client looks like. What sort of person are they? Where do they live and what are they like? The basic facts are age, gender, income, location, etc. What are their values, how do they make choices? This will enable you to focus even more.

The clearer you are about who you want to do business with, the more you will attract exactly the clientele you’re looking for.

By Charles Powell, Coaching at its Beat International

This article was published on behalf of Charles by Ed Bejarana, Editor of the East Portland Chamber of Commerce business blog.  For more information about the East Portland Chamber of Commerce, please visit the Chamber Web site or be our guest at a Good Morning East Portland meeting.

Business Blogging on your Chamber Site Works

First page listing on search engines, that is the goal.  Over the past few months you have heard me touting the success we were having.  Some have questioned the value of success with the addition of “east portland” to various search phrases.  My answer has always been, “it takes time but shows a great start.”

Today I get to tout some new success, this time with just “portland” added to the keyword phrase.

Take a few moments to visit google and search for the following phrases:

  • portland tradeshow displays
  • portland business blogging

You’ll find both search phrases on the first page.  If you search for “business recession portland” and then advance to the second page, you’ll see that a newer article is starting to climb.

Now go over to yahoo and search for the following search phrase:

  • business blogging portland

The first two listings go to the chamber blog site, the third goes to my business blog site and the forth to the blogging page on ZenithExhibits.com.

Business blogging works, but only if you publish.  Still confused over how to publish on the blog site?  The process is VERY simple.  First, visit the on-line blogging instructions:

http://www.eastportlandchamberofcommerce.com/blog/?page_id=250

Write you article and eMail it to me.  From there I’ll work with you to make sure the article.  Still need proof?  Try these search phrases, everyone of them are listed on the first page of Google:

  • telecommunications east portland
  • car buying east portland
  • medical clinic east portland
  • medical center east portland
  • blogging east portland
  • fishing east portland
  • business east portland
  • weight loss east portland
  • health east portland
  • health center east portland
  • healthy living east portland
  • tabletop displays east portland
  • banner stands east portland
  • politics east portland
  • recession east portland
  • marketing east portland
  • cooking east portland
  • medical professionals east portland

Is your keyword phrase listed?

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.

Weekly Blog Site Stats Oct 27 to Nov 3, 2008

As dues paying members of the East Portland Chamber of Commerce, you should know how well your web marketing is doing.  The blog site continues to produce good numbers and seems to be getting better every week.  Between October 27 and November 3, we had 91 visits to the web site.

  • 40 visitors came to us via Google
  • 22 visitors direct linked
  • 10 visitors from Yahoo
  • 7 visitors came from another chamber members website
  • 12 from six different sources

Keywords used to find our site included:

  • east portland chamber of commerce
  • portland chamber of commerce
  • popup displays portland
  • barry shulak chiropractor
  • poverty is not a choice
  • advestist health system
  • advance solution designs, trade show booths

Out of the 91 total visitors for the week, 71 of the visitors were first time visitors to the site.  There were 176 pageviews and the visitors spent an average of 1:09 minutes on the site.

My favorite statistic is the geographic stats.  We had 2 visitors from India, and 1 each from Australia, Canada and the United Kingdom.  From the United States, we had visitors from:  Oregon, Washington, California, Virginia, Texas, Tennessee, Arkansas, Florida and Ohio.

From Oregon, we had visitors from:  Portland, Fairview, Troutdale, Tualatin, Lake Oswego, Gresham and Beaverton.

One last stat.  11 people linked directly to Jerry’s article on Telecommunications Expense Management in the 21st Century and 11 visitors linked directly to Judy Leach’s article titled “Jones Announces Retirement as President of Adventist Medical Center”.

Keep sending your articles and traffic patterns will continue to rise.  The more we publish, the more visitors will visit, the bigger our exposure to the community we serve.  Also, there are still advertising opportunities available on the blog.  Please contact Norm Rice for more information.

Thanks,

Ed Bejarana
BusinessBlogging.net
a division of Zenith Exhibits, Inc.