What to Say & How to Say It: Using words and images to craft your email messages
Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!" What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences. What are the Keys to Great Content? This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to:
- Create
- Curate
- Extend...the content that will help you achieve your goals.
We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective.
Albert Kaufman is an email marketing consultant. He helps small businesses and non-profits get the most out of their time and effort using email marketing. Through small classes and one-on-one tutoring, he has worked with many types of businesses. With 20+ years in high-tech as a software quality assurance engineer he is also very good at sharing tips about how to make online life and computer use easier for all.
Albert believes in helping people – he’s been doing it all his life. Since email marketing has the highest ROI of any online too, that’s what I recommend to all my clients. Newsletters, event management, a great survey tool, and great integration with other applications – you’ll want a great suite of tools.
Coffee and breakfast goodies will be provided by CherryWood Village.
Refreshments and facility sponsored by:
